Do you feel that everything today is processed to a formula? In the name of efficiency and quality it often is. Services and products lack the difference, even quirkiness, that makes them an experience. But today's game is also about differentiation, making your product preferable to your competitors. So how do you achieve the lower costs associated with standardisation and provide your customers with something they will remember and want to repeat?
This is the holy grail. It will not be found by doing as you have always done. As the environment changes, so must your ideas and your solutions. You must be one step ahead of the competition.
Creativity and innovation techniques can be very effective at producing the ideas that can differentiate your product or service and keep costs down. Exploring ideas in this way is fun and usually produces some unexpected outcomes but it needs to be facilitated for the best results. Solution Management enjoys facilitating creativity and innovation sessions. They are highly satisfying for everyone.
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